Never allow STATIC CHARGES to accumulate...
- Ground all conductive/dissipative materials
- Remove non-essential insulators
- Ionize essential insulators, as required.
 
Never allow STATIC CHARGES to discharge...
- No conductive contact to ESD sensitive devices, if possible.
- If contact must be made, it should be dissipative.
 
In a perfect ESD environment
- Everything is conductive and grounded and the contact to the ESD sensitive device is small & dissipative